Posicionamiento de los atributos de marca en los museos universitarios de la ciudad de Puebla, México en función de su atractivo cultural

نویسندگان

چکیده

At present, among the problems faced by museums in Mexico figure need to increase visitor numbers, create new audiences, attract public and private funding, optimise their management models, establish competitive differences between themselves while adopting technologies. Thus, this study examines evaluation given visitors of four affiliated universities Puebla, Mexico, rating appeal. Hence, a quantitative descriptive research was carried out from database 1400 valid surveys, with 385 chosen for each museum, using individual sampling quotas. The results show potential attributes identified institution that they are seen as “or‑ ganized”, “pleasant” “enjoyable”. It likewise suggests collaboration these organisations may numbers.

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Análisis Semántico de la Opinión de los Ciudadanos en Redes Sociales en la Ciudad del Futuro

In this paper, a real-time analysis system to automatically record, analyze and visualize high level aggregated information of Twitter messages is described, designed to provide public administrations with a powerful tool to easily understand what the citizen behaviour trends are, their opinion about city services, their perception of the city, events of interest, etc. Moreover, it can used as ...

متن کامل

Cálculo de la Incertidumbre en la Medición Visual de los Parámetros de un Péndulo de Foucault

We present a method for determining the uncertainty in the measurement of parameters that describe the dynamics of a Foucault's pendulum. In the document, we review how these parameters can be obtained. Then, we propose a method for evaluating the uncertainty in their determination. We illustrate the method with experimentation made on a 28m height pendulum located at 20° 35' north latitude.

متن کامل

La Evaluación de Competencias en los Trabajos Fin de Estudios

En este artículo proponemos un procedimiento objetivo para la evaluación, basada en competencias, de los trabajos fin de grado (TFG) y de máster (TFM) en el contexto de las ingenierías. Dicho procedimiento se ha dividido en seis etapas: (1) definición de las competencias asociadas al TFG o al TFM y de indicadores objetivos; (2) definición de los momentos (hitos) de evaluación, las acciones conc...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: PASOS Revista de Turismo y Patrimonio Cultural

سال: 2022

ISSN: ['1695-7121', '2529-959X']

DOI: https://doi.org/10.25145/j.pasos.2022.20.023